Privacy Policy

Introduction

At DuraKlean, we understand that your privacy is of paramount importance. As a leading provider of industrial flooring and coating solutions in India, we are committed to maintaining the highest standards of data protection and privacy. This comprehensive Privacy Policy outlines our practices regarding the collection, use, storage, and protection of your personal information when you interact with our website, products, and services.

In today’s digital age, we recognize that you entrust us with valuable information when you visit our website, request product information, or engage with our services. We take this responsibility seriously and have implemented robust measures to ensure your data remains secure and is used only for legitimate business purposes that benefit you.

This policy reflects our commitment to transparency and compliance with applicable data protection laws, including the Information Technology Act, 2000, and its amendments, as well as international best practices. We believe in empowering you with knowledge about how your information is handled and providing you with meaningful choices about your data.

By clearly outlining our data practices, we aim to build trust and foster long-lasting relationships with our customers, partners, and website visitors. We encourage you to read this policy carefully to understand your rights and our obligations regarding your personal information.

1. Scope and Application

This Privacy Policy applies to:

• All visitors to our website www.duraklean.com
• Customers who purchase our products or services
• Business partners and suppliers who interact with us
• Individuals who communicate with us through any channel
• Prospective employees who submit job applications
• Participants in our training programs and webinars

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide when you:

• Fill out contact or inquiry forms
• Request product catalogs or technical data sheets
• Subscribe to our newsletters or updates
• Register for training sessions or webinars
• Submit job applications
• Participate in surveys or feedback programs
• Contact our customer support
• Request quotes or proposals
• Place orders for products

This information may include:

• Full name and title
• Company name and designation
• Email address and phone numbers
• Mailing and billing addresses
• GST number and other tax information
• Project specifications and requirements
• Payment information
• Professional credentials and experience
• Preferences and interests related to our products

2.2 Automatically Collected Information

When you visit our Website, we automatically collect:

• IP address and geolocation data
• Browser type, version, and language settings
• Operating system and device information
• Access dates and times
• Pages viewed and time spent on each page
• Click patterns and navigation paths
• Referring website addresses
• Search queries used to find our website
• Error logs and performance data

2.3 Information from Third Parties

We may receive information about you from:

• Business partners who refer you to us
• Trade associations and industry directories
• Credit reporting agencies (for business customers)
• Marketing service providers
• Social media platforms (when you interact with our content)
• Public databases and sources

2.4 Cookies and Tracking Technologies

We use various technologies to collect information:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Enable personalized content and ads
• Performance Cookies: Improve website speed and functionality
• Social Media Cookies: Enable content sharing
• Pixel Tags: Track email opens and website conversions
• Web Beacons: Monitor user behavior patterns

3. How We Use Your Information

3.1 Primary Purposes

We use your information to:

• Process and fulfill product orders
• Provide technical support and customer service
• Send order confirmations and shipping updates
• Process payments and prevent fraud
• Maintain customer accounts and records
• Provide product recommendations based on your needs
• Conduct site visits and project assessments
• Deliver training and certification programs

3.2 Communication Purposes

• Send technical bulletins and product updates
• Notify about new product launches
• Share industry news and insights
• Invite to trade shows and events
• Conduct customer satisfaction surveys
• Send important safety and regulatory updates
• Provide maintenance reminders and tips

3.3 Business Operations

• Improve our products and services
• Develop new solutions based on customer needs
• Analyze market trends and customer preferences
• Ensure quality control and compliance
• Manage inventory and supply chain
• Conduct internal audits and assessments
• Protect against fraud and security threats

3.4 Legal and Compliance

• Comply with applicable laws and regulations
• Respond to legal requests and court orders
• Protect our legal rights and interests
• Investigate potential violations of our terms
• Maintain records for tax and accounting purposes
• Ensure workplace safety and security

4. Legal Basis for Processing

We process your personal information based on:

• Consent: When you explicitly agree to specific processing
• Contract: To fulfill our obligations under contracts with you
• Legal Obligation: To comply with laws and regulations
• Legitimate Interests: For business operations that don’t override your rights
• Vital Interests: In rare cases involving safety or emergency

5. Information Sharing and Disclosure

5.1 Service Providers

We share information with trusted third parties who assist us with:

• Payment processing and financial services
• Shipping and logistics
• Email and communication services
• Website hosting and maintenance
• Customer relationship management
• Marketing and advertising
• Data analytics and insights
• Legal and professional services

5.2 Business Partners

We may share information with:

• Authorized distributors and dealers
• Installation contractors
• Technical consultants
• Quality certification bodies
• Industry associations
• Joint venture partners

5.3 Legal Disclosures

We may disclose information when required by:

• Court orders or subpoenas
• Government investigations
• Tax authorities
• Regulatory compliance
• Law enforcement requests
• National security requirements

5.4 Business Transfers

In the event of:

• Merger or acquisition
• Sale of assets
• Bankruptcy or reorganization
• Joint ventures
• Corporate restructuring

5.5 Consent-Based Sharing

We share information with your explicit consent for:

• Testimonials and case studies
• Reference customer programs
• Marketing collaborations
• Industry publications

6. Data Security Measures

6.1 Technical Safeguards

• 256-bit SSL encryption for data transmission
• Encrypted storage of sensitive information
• Firewalls and intrusion detection systems
• Regular security patches and updates
• Secure backup and disaster recovery systems
• Multi-factor authentication for system access
• Network segmentation and access controls

6.2 Organizational Measures

• Employee confidentiality agreements
• Regular security training programs
• Access limited to need-to-know basis
• Background checks for key personnel
• Clean desk and clear screen policies
• Visitor access controls
• Secure document disposal procedures

6.3 Physical Security

• Secured server locations
• 24/7 monitoring and surveillance
• Biometric access controls
• Environmental controls (temperature, humidity)
• Fire suppression systems
• Uninterruptible power supplies

7. Data Retention and Deletion

We retain personal information based on:

• Customer Data: 7 years after last transaction
• Financial Records: 8 years for tax compliance
• Email Communications: 3 years
• Website Analytics: 26 months
• Job Applications: 1 year if not hired
• Marketing Contacts: Until consent withdrawn
• Legal Records: As required by law

7.1 Deletion Procedures

• Secure overwriting of digital data
• Physical destruction of paper records
• Certificate of destruction for sensitive data
• Verification of backup deletion
• Third-party data removal requests

8. Your Rights and Choices

8.1 Access Rights

You can request:

• Copies of your personal information
• Details about how we use your data
• List of third parties we’ve shared data with
• Source of data not collected directly from you
• Purpose and legal basis for processing

8.2 Control Rights

You have the right to:

• Correct inaccurate information
• Complete incomplete data
• Delete personal information (“right to be forgotten”)
• Restrict processing of your data
• Object to specific uses of your information
• Withdraw consent at any time

8.3 Data Portability

You can request your data in:

• Commonly used formats (CSV, JSON)
• Machine-readable formats
• Direct transfer to another provider

8.4 Marketing Preferences

You can opt-out of:

• Marketing emails
• SMS/WhatsApp messages
• Postal mailings
• Telemarketing calls
• Personalized advertising
• Third-party data sharing

9. Cookie Management

9.1 Cookie Types and Purposes

• Strictly Necessary: Website functionality
• Performance: Site optimization
• Functionality: Remember preferences
• Targeting: Personalized content

9.2 Managing Cookies

You can control cookies through:

• Browser settings
• Our cookie consent tool
• Third-party opt-out tools
• Mobile device settings

10. International Data Transfers

When we transfer data internationally:

• We use standard contractual clauses
• Ensure adequate protection levels
• Implement additional safeguards
• Obtain explicit consent when required
• Monitor regulatory changes

11. Children’s Privacy

• Our services are not directed to individuals under 18
• We don’t knowingly collect children’s data
• Parents can request deletion of accidental collection
• Age verification for certain services

12. Third-Party Services

12.1 Links to Other Websites

• We’re not responsible for third-party privacy practices
• Review their policies before providing information
• We don’t control their data collection

12.2 Social Media

• Interactions on social platforms are governed by their policies
• We may receive data when you interact with our social content
• Social plugins may collect data even if not clicked

13. California Privacy Rights (CCPA)

California residents have additional rights:

• Right to know categories of data collected
• Right to know purposes of collection
• Right to know categories of third parties
• Right to opt-out of data sales
• Right to non-discrimination
• Right to authorized agent representation

14. European Privacy Rights (GDPR)

EU residents have additional protections:

• Explicit consent requirements
• Data protection impact assessments
• Privacy by design principles
• Data breach notifications
• Data Protection Officer access

15. Updates to This Policy

We may update this policy to reflect:

• Changes in our practices
• New legal requirements
• Technological advancements
• Business developments
• Customer feedback

15.1 Notification Methods

• Website banner notifications
• Email to registered users
• App push notifications
• Account dashboard alerts

16. Data Protection Officer

Our Data Protection Officer oversees:

• Privacy policy compliance
• Data protection training
• Privacy impact assessments
• Breach response procedures
• Regulatory liaison

Contact our DPO at: XXX

17. Complaints and Disputes

17.1 Internal Resolution

• Contact our privacy team first
• We aim to resolve issues within 30 days
• Escalation to senior management available
• Written responses provided

17.2 Regulatory Complaints

You may lodge complaints with:

• Data protection authorities
• Consumer protection agencies
• Industry ombudsmen
• Relevant regulators

18. Industry-Specific Provisions

18.1 B2B Data Processing

• Business contact information handling
• Procurement data management
• Credit and financial assessments
• Contract performance data

18.2 Technical Data

• Project specifications protection
• Proprietary formulation security
• Testing and quality data
• Intellectual property safeguards

19. Contact Information

For privacy-related inquiries:

DuraKlean Privacy Team
ADDAGRIP INDIA PVT LTD, New Udyog Mandir No. 2, 2nd Floor, 7C Pitamber Lane, Mahim (W), Mumbai – 400016, Maharashtra, India.
Email: info@duraklean.com
Phone: +91 7397889788
Hours: Monday-Saturday, 9:00 AM – 6:00 PM IST

Data Protection Officer
Email: info@duraklean.com
Phone: +91 7397889788

20. Consent and Acknowledgment

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein. If you do not agree with our practices, please do not use our services.